Pride Audio isn’t just a brand — it’s passion, precision, and power brought together. We create car audio for true sound enthusiasts who demand more. From street builds to competition systems, our speakers deliver clarity, depth, and unmatched pressure.
70+
dealers in Europe and the USA
100 000+
satisfied customers of the products
120+
various SKU
Pride Audio brand story
How can we help you?
Where did it start?
2013
– Pride Company was founded in Kazan, Russia by a small team of car audio enthusiasts with a bold goal: create truly high-performance speakers and subwoofers without the premium price tag.
First results
2014–2015
– First production batch launched with all components—magnets, cones, voice coils—manufactured locally. Pride Solo and Onyx series hit the market, gaining quick recognition among the regional tuning community.
– Initial domestic successes sparked interest from European retailers.
European start
2016 - 2017 – Brand debuted at major European audio shows. The product lineup grew with new tweeters (HyperTone), midranges, and compact SPL subwoofers.
2018 – Global expansion kicked off: official dealer network launched in Western Europe and Southeast Asia. Pride’s M‑series subwoofers (10″–18″, up to 5000 W RMS) became available.
Championships and USA start
2019 – Pride Solo 300 and Pride Easy 6.5X received standout reviews for stage performance and ease of installation; they became best-sellers. – Feedback from US and European finals competition systems praised their punch and clarity.
2020–2021 – Despite supply-chain issues, Pride continued R&D, releasing improved versions of BB subs (v3), new coaxials, and carbon-cone SPL models. – Instagram and Facebook pages grew, community feedback emphasized “incredible level of sound” and high-end performance
2022 – Pride launched global warranty and service support in the EU. – Introduced modular speaker lines — quick-recone Solo M series — assembled and tested in Russia.
Nowadays
2023–2024 – Continued innovation: carbon-fiber voice coils, stronger baskets, louder SPL pro-series. – Dealer network expanded to the USA, Canada, South Africa, and Japan. Pride became a regular at international car audio championships.
2025 – Today, Pride Audio products are sold worldwide. A trusted name among installers and competitors, the brand continues to push limits of what’s possible at each price point.
“They’re absolutely great. Usually I’d suggest them if you want something very high end that’s full carbon, huge coil for big power handling.”
Designed with Passion. Built with Precision.
At Pride Audio, we don’t just build speakers — we engineer experiences.
Our production is carried out under strict quality control standards at modern facilities, ensuring that every component is meticulously assembled and tested before it reaches your hands. Each product is built to meet the demands of both everyday audio enthusiasts and world-class competition teams.
We use only top-tier materials:
– Ferrite, neodymium, and carbon composite magnets for optimized motor force and efficiency – Aluminum and reinforced polymer baskets for strength and thermal stability – High-purity copper voice coils for clean, consistent performance even under extreme loads – And carbon fiber elements in select models for reduced weight and increased rigidity
From the core of the motor to the design of the cone, every detail is engineered to perform at the highest level.
Whether you're building a street-ready setup or preparing for the SPL finals, Pride Audio delivers performance where it counts — on the road, in the lanes, and on the podium.
Our products are developed by a team of industry professionals with over 15 years of experience in high-performance loudspeaker design. We take user feedback seriously — from real installers, tuners, and competitors — and use it to continuously evolve our products.
That’s why Pride Audio has become a trusted choice in thousands of builds worldwide — from clean daily drivers to record-breaking SPL monsters.
Our Bestsellers
Top Products That Define Pride
Speakers Pride Solo 300 6,5" Competition
The Pride Solo 300 Competition is a new midrange speaker from the renowned Solo series, delivering exceptional loudness and clarity in every sound. With their compact mounting depth, the Solo 300 Competition speakers are versatile and easy to install in any car audio setup, offering powerful sound performance in limited space.
Speakers Pride Ruby Performance 6,5"
Introducing the Ruby 6.5 Performance speakers, the latest innovation in premium sound. Designed for audiophiles who demand excellence, these 6.5” speakers deliver superior audio performance, combining exceptional sound quality with cutting-edge technology.
Speakers Pride Solo 200 6,5" Competition
The Pride Solo 200 Competition 6.5″ midrange speakers are the perfect solution for those seeking loud, clear, and rich sound. Designed specifically for car audio systems, these speakers deliver exceptional midrange frequency reproduction, enhancing the overall music experience with vibrant highs and deep lows.
Subwoofers Pride M.45.15
A new era in the history of car audio is now in your hands. An aluminum frame, radiators and an updated cooling system provide maximum protection against overheating, which means the ability to sound long and loud.
Size – 15″, RMS – 4500 W.
Subwoofers Pride M.35.15
We present you a powerful and actually really popular among our consumers model – subwoofer Pride M35.15. The subwoofer has an honest RMS – 3500 watts, as well as even better efficiency than previous models.
Size – 15”
Subwoofers Pride M.25.15
We present you one of the most popular subwoofer by Pride Car Audio brand – Pride M.25 15” with carbon dust cap. Size – 15″, RMS – 2500 W.
The subwoofer also received a new powerful magnetic system and our high-line suspension. The size of the magnets is 8.66*1.06″” x 2 pcs.
Demo cars
Catalog of our products
Built on Legacy. Driven by Innovation.
From a small team of passionate engineers to a global car audio brand — Pride Audio has always followed one mission: to deliver uncompromised sound with unmatched reliability. Over the years, we’ve earned the trust of thousands of car audio enthusiasts and professionals worldwide. Our products power competition-winning builds, high-end daily setups, and everything in between. We believe in combining experience with constant evolution. That means staying ahead of trends, listening to the community, and using only materials and designs that truly make a difference — from carbon composite magnets to precision-tuned voice coils. Why It Matters: We don’t chase hype — we deliver results.We build for real-world performance, not just lab specs. We treat every customer — from first-time builder to SPL champion — with the same respect and support.
Whether you're new to the scene or a long-time competitor, Pride Audio gives you the tools to build the system you've always imagined.